Greetings, I’m Harlan, a Freelance UI/UX Web Designer specializing in website redesigns, startups, and small businesses.
For those who fully embrace their brand, prepare to unleash its full potential and showcase it to the world through exceptional and engaging websites, designed with your clientele's needs in mind.








My Work - Brief Synopsis
Selection of Current Work
Customer Testimonials
HB Web Designs transformed the Kay-Kwatics & Exotics online store! Harlan’s expert UI/UX audit and competitive analysis provided us with a clear roadmap for improvement. With brand-aligned themes and a strategic homepage layout, he has vastly improved our user experience and laid the groundwork for our long-term success.
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Coordinating with HB Web Designs was an outstanding experience. Harlan transformed our website with a fresh, modern design that perfectly reflects our brand. By focusing on user navigation and engagement, he significantly elevated our online presence. His attention to detail and commitment to quality were evident at every stage.


From vision to launch, HB Web Designs made our first online store a reality! Harlan’s insightful market analysis and creative design themes gave us a professional, user-friendly homepage that reflects our brand perfectly. We now have a strong foundation for our online presence thanks to his expert guidance.

Skills



and Prototyping


My Process
Start: Understand client goals, target audience, and business needs.
Middle: Conduct competitive analysis, user research, and develop site architecture (sitemaps, user flows).
Finish: Finalize project requirements, timeline, and platform decisions (CMS, hosting, etc.).
Start: Create wireframes and low-fidelity layouts based on the strategic plan.
Middle: Develop high-fidelity mockups and visual prototypes (UI/UX design).
Finish: Get client approval and prepare design assets for development.
Start: Set up the development environment and build the site framework (HTML/CSS/JS or CMS).
Middle: Integrate dynamic functionality (forms, CMS content, animations, etc.).
Finish: Optimize for performance, ensure responsive behavior, and test across devices and browsers.
Start: Conduct internal QA, check functionality, forms, links, and SEO setup.
Middle: Perform user testing, accessibility checks, and make final revisions.
Finish: Launch the website, set up analytics/tracking, and provide post-launch support.
FAQ's
I start with discovery & planning to understand your goals, then move to design mockups for your approval. After that, it's development, followed by thorough testing, and finally, launch. I also offer post-launch support for up to one month, unless additional services are purchased.
Absolutely! Please review this site's extensive relevant portfolio examples and case studies at the Project link above. This can shed some light on your specific project needs.
I use in-depth discovery calls and questionnaires to understand your mission, market position, and ideal customer, often creating user personas to guide my work.
I primarily use Webflow and Figma for their flexibility and modern frameworks like Relume for custom features. I choose them for stability and performance.
Mobile-first design is essential. However, the Webflow platform emphasizes responsiveness, and I use techniques to rigorously test on various devices to ensure optimal user experience everywhere.
I build in SEO foundations from the start (purchased packages), including clean code, speed optimization, proper headings, and sitemaps, ensuring your site is search-engine friendly.
Clients typically provide the core text content. I can guide you on structure, help with additional sourcing images, and assist with minor content optimization.
I integrate multiple feedback rounds using collaborative tools. I offer maintenance packages for ongoing security, backups, and support post-launch.
Timelines vary by complexity; a typical site takes 4-8 weeks. I manage deadlines with detailed project plans and regular updates, and break work into sprints.
I offer initial fixed-price project quotes (Bronze, Silver, Gold). Prices may increase after consultation, covering all design and development, responsive implementation, and basic SEO. Ongoing services are quoted separately.





