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Greetings, I’m Harlan, a Freelance UI/UX Web Designer specializing in website redesigns, startups, and small businesses.
For those who fully embrace their brand, prepare to unleash its full potential and showcase it to the world through exceptional and engaging websites, designed with your clientele's needs in mind.
My Work - Brief Synopsis
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Selection of Current Work
Customer Testimonials
Working with HB Web Designs was an incredible experience for Kay-Kwatics & Exotics. Harlan (my Daddy) performed a thorough UI/UX audit of our e-commerce store, including a competitive analysis that pinpointed our top three competitors' strengths and weaknesses. I was especially impressed by his detailed audit of one competitor, identifying 15-20 crucial areas for improvement. The mood board he put together provided me with new inspiration, and the themes he crafted truly reflected our brand. The low-fidelity wireframe helped shape the layout and features of our homepage. Ultimately, he laid a strong groundwork for our online presence. The expertise from HB Web Designs greatly improved the user experience of our website.
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Coordinating with HB Web Designs has been an outstanding experience for me at JB Heating - Air & Refrigeration. They completely transformed our website with a fresh, modern design that reflects our brand. From the initial consultation to the final launch, Harlan demonstrated exceptional expertise and creativity. He took the time to understand our goals and created a design that looks fantastic and improves user navigation and engagement. The attention to detail and commitment to quality were evident at every process stage. Thanks to HB Web Designs, our online presence has been significantly elevated, and I couldn’t be happier with the results.
HB Web Designs was an excellent choice for Out of Africa - Jewelry's digital debut. HB Web Designs built our first website, starting with a tailored UI/UX strategy. Harlan's insightful market analysis provided a fresh perspective on brand positioning. His creative mood board brought our vision to life, and the themes he developed perfectly captured our identity. Harlan used his expertise in crafting a low-fidelity wireframe, which helped with creating a user-friendly homepage. His clear approach accentuated a strong foundation for our new online presence, making our e-commerce entrance smooth and successful.
Skills
and Prototyping
My Process
Start: Understand client goals, target audience, and business needs.
Middle: Conduct competitive analysis, user research, and develop site architecture (sitemaps, user flows).
Finish: Finalize project requirements, timeline, and platform decisions (CMS, hosting, etc.).
Start: Create wireframes and low-fidelity layouts based on the strategic plan.
Middle: Develop high-fidelity mockups and visual prototypes (UI/UX design).
Finish: Get client approval and prepare design assets for development.
Start: Set up the development environment and build the site framework (HTML/CSS/JS or CMS).
Middle: Integrate dynamic functionality (forms, CMS content, animations, etc.).
Finish: Optimize for performance, ensure responsive behavior, and test across devices and browsers.
Start: Conduct internal QA, check functionality, forms, links, and SEO setup.
Middle: Perform user testing, accessibility checks, and make final revisions.
Finish: Launch the website, set up analytics/tracking, and provide post-launch support.
FAQ's
I start with discovery & planning to understand your goals, then move to design mockups for your approval. After that, it's development, followed by thorough testing, and finally, launch. I also offer post-launch support for up to one month, unless additional services are purchased.
Absolutely! Please review this site's extensive relevant portfolio examples and case studies at the Project link above. This can shed some light on your specific project needs.
I use in-depth discovery calls and questionnaires to understand your mission, market position, and ideal customer, often creating user personas to guide my work.
I primarily use Webflow and Figma for their flexibility and modern frameworks like Relume for custom features. I choose them for stability and performance.
Mobile-first design is essential. However, the Webflow platform emphasizes responsiveness, and I use techniques to rigorously test on various devices to ensure optimal user experience everywhere.
I build in SEO foundations from the start (purchased packages), including clean code, speed optimization, proper headings, and sitemaps, ensuring your site is search-engine friendly.
Clients typically provide the core text content. I can guide you on structure, help with additional sourcing images, and assist with minor content optimization.
I integrate multiple feedback rounds using collaborative tools. I offer maintenance packages for ongoing security, backups, and support post-launch.
Timelines vary by complexity; a typical site takes 4-8 weeks. I manage deadlines with detailed project plans and regular updates, and break work into sprints.
I offer initial fixed-price project quotes (Bronze, Silver, Gold). Prices may increase after consultation, covering all design and development, responsive implementation, and basic SEO. Ongoing services are quoted separately.
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